Lingerie Miami
THE EVENT:
On February 7, 2009 a new generation of philanthropy was born. Lingerie Miami was launched at the city's historic Vizcaya Museum and Gardens. It was the first couture lingerie show to come to the States, featuring three of the world’s most luxurious lingerie designers, who shared the runway together for the first time in history. A philanthropic brand was officially established to raise awareness and funding for empowering women out of poverty via microfinance initiatives.
“The Empowerment of Women is probably the most important element in creating a better world.” Deepak Chopra
Hosted by actress Eva Longoria Parker and co-hosted by super model Veronica Webb, with a key-note speech by world renowned author and philosopher Deepak Chopra, Lingerie Miami’s inaugural event raised funds which will be invested in projects to assist women living on under a dollar a day in Brazil and Mexico.
“Being sexy is empowering, so coupling lingerie with charity is a perfect match.” Eva Longoria Parker
THE DESIGNERS:
Lingerie Miami and subsequent fundraising events, Lingerie New York, Lingerie L.A. and Lingerie Las Vegas, will act as the fundraising arm for the 7Bar Foundation, with each event creating a platform for merchandise. Lingerie Miami is built on a business model for social impact.
THE FACTS:
On February 7, 2009 a new generation of philanthropy was born. Lingerie Miami was launched at the city’s historic Vizcaya Museum and Gardens. It was the first couture lingerie show to come to the States, featuring three of the world’s most luxurious lingerie designers, who shared the runway together for the first time in history. A philanthropic brand was officially established to raise awareness and funding for empowering women out of poverty via microfinance initiatives.
- Over $200,000 raised for the 7Bar Foundation's global microfinance initiative.
- Coverage in over 115 publications including Shape Magazine, Vogue México & Latinoamérica, People, USA Today, Access Hollywood, New York Post, OK, FoxNews.com, WWD, InStyle, US Weekly, World News, Style.com, Ocean Drive, and MTVU.
- Five days of continuous coverage in The Miami Herald.
- Opportunity for the distribution of lingerie products in major department stores to benefit the Foundation's microfinance initiatives.
- Deepak Chopra has proposed a collaboration between the 7Bar Foundation and the Alliance for a New Humanity. He's also requested 7Bar Director Renata M. Black to speak at his next seminar in November.
- The biggest show Agent Provocateur has achieved to-date in the United States.
- Eva Longoria Parker successfully auctioned a day on the set of "Desperate Housewives" with her for an amazing $35,000.
“Lingerie Miami was groundbreaking, and an event that has now raised the bar for all events to follow.” Shareef Malnik, Chairman of the Make-A-Wish Ball (the largest fundraising gala in Miami)